Customized Marketing Solutions for the World’s Finest Hotels & Resorts
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The Carroll Group Services
We are an extension of our clients’ sales & marketing teams, committed to delivering the finest service and value. We create strategies to increase our clients’ market share by identifying clear objectives and shifts in trends and markets.

Sales & Marketing

We develop customized campaigns by focusing on your competitive edge to reach the lucrative North America travel market.

Public Relations

Strong relationships with travel writers and editors help us identify key trends to create the right buzz for your property and destination.

Groups & Events

Our specialty division for meetings and incentives saves companies time and money, while adding value to their programs.

What the Industry is Saying

In a business where relationships make all the difference, lasting bonds with leaders in luxury travel are the key to our success.
As a long-standing travel partner with Valerie Wilson Travel, Noël M Carroll is a true professional with a keen understanding of what the travel advisor requires to service our mutual clients. She is efficient and attentive to all requests, and always shows her knowledge and love of the travel business.”
Valerie Wilson

Founder, Chairman & CEO, Valerie Wilson Travel

I have had the pleasure of working with The Carroll Group through the years. Noël and her team are extremely attentive to one’s every need and the follow through is right on and thorough.”
Andy Pesky

Senior Vice President Leisure Sales & Marketing, Protravel International

Noël is a talented PR and marketing strategist. As head of a community of writers, editors, and tourism professionals, I see the ease and skill with which she handles top magazine writers and editors, bringing her clients well-placed editorial. I am proud to call her a member of the Travel Classics family.”
Maren Rudolph

President, TravelClassics.com


The Carroll Group provides professional marketing services to luxury hotels and resorts worldwide.


We are proud to have worked with some of the finest independent properties around the world.

Featured Hotels

Our Small Yet Powerful Team

With over 50 years of hospitality sales & marketing experience combined, our team knows how to get results. We reflect our portfolio: boutique, driven, and impactful.
Noël Mayforth Carroll

Noël Mayforth Carroll

Founder & Managing Director

With more than 30 years in the business, Noël is one of the most respected voices in luxury travel.

Amanda Coughlin

Amanda Coughlin

Digital Marketing Manager

Amanda keeps track of all the latest digital trends to ensure that our clients shine online.
James McCauley

James McCauley

Sales Manager

Hospitality sales has been a passion of our New York-based sales manager for the past 25 years.

About Us

The Carroll Group is a strategic marketing, sales & communications company specializing in custom representation for the world’s finest destinations, hotels and resorts. The Carroll Group has been a trusted resource in luxury travel since 2002.

Connect with Us

25 Parkview Avenue, Suite 2G
Bronxville, NY 10708-3818

+1 914 961 0334